Lower calorie Budweiser Select
Anheuser-Busch will launch low-calorie Budweiser Select across the US, eyeing up growing consumer demand for a lower calorie beer option.
Budweiser Select was launched in 2005 but limited to St. Louis, where it has a higher per item rate of sale than Budweiser. The 4.3% ABV brew has 99 calories per each 12-ounce serving.
“Budweiser Select is a staple in St. Louis, so we’re excited to bring it back to consumers across the country with a full national distribution,” said Monica Rustgi, VP of Marketing at Budweiser
. “We found that Bud lovers are looking for more beer options that are lower in calories, but they don’t want to sacrifice taste when it comes to their beer. Reintroducing this fan favorite is just another way we’re continuing to innovate to meet the needs of our consumer.”