Starbucks Thailand advances expansion, eyes 800 outlets by 2030
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ICONSIAM boosts confidence for Thai retail industry – becomes Thailand s first-ever project
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Coffee culture
published : 19 Feb 2021 at 04:00
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You have more reason to cross the Chao Phraya River to visit Iconsiam now that the new Starbucks store opens on the seventh floor since Chinese New Year Day. It should be more than worth your while for a Starbucks stan, since the Starbucks Reserve Chao Phraya Riverfront isn t just another branch. The extra suffixes in its name are justified for several highlights you can t find at your average Starbucks.
The 417th store in Thailand has the 12th Reserve Bar and takes the coffee culture to another level while marking a few firsts for the brand in Thailand. It s home to the first Teavana Bar, the first outlet to serve the Muan Jai Blend, which is sourced from coffee farmers in the north of Thailand and the first to serve alcoholic drinks on the menu. It s also the largest store in Thailand.