A number of brands have included transgender themes in their advertisements in recent years, generating appreciation from the progressives and flak from the conservatives.
When asked about their views on the recent Starbucks India ad, both owners were supportive of the ad but also hoped inclusivity is not just preached but practised as well.
Why a Starbucks ad on trans rights sparked joy and fury in India finans.dk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from finans.dk Daily Mail and Mail on Sunday newspapers.
While many critics called the Starbucks advertisement "foreign propaganda", the transgender community in India has a long and storied history in India.