The Original Star Wars Trailer is Just Awful
In the early summer of 1977, the original Star Wars hit theaters and revolutionized the way movies are made and consumed. It’s still the biggest movie of all time. Sure, other movies have far surpassed its box office take by now, but Star Wars set the standard for big summer blockbusters, and its formula is still being followed.
Judging by the original trailer for the movie, I find it a wonder anyone went to see it at all. It’s a good thing FOX didn’t give up on it and eventually found other ways to get people hyped, because my gosh, the original trailer is just awful.