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TVASIA
AsiaPac Streamers Chart New Paths Amid Intense Competition
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Local and regional OTT platforms in Asia are seeing gains as they face off against the global giants for a share of consumer time and spend; Viu’s Janice Lee, iQIYI’s Yang Xianghua, Hulu Japan’s Kazufumi Nagasawa and U-NEXT’s Tenshin Tsutsumi shared their content and expansion strategies at APOS this week.
Viu has built up a significant base of users across Asia with its pay and free tiers. Korean content has been key to its success, with Q1 seeing the arrival of its first original from that market,