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Marketing: MTN DEW Flamin Hot Goes to Hell ; Ripple Encourages Consumers to Moove Over, ; C4 Energy Partners with Comedian Kevin Hart

In this marketing roundup, MTN DEW Flamin’ Hot makes a fiery return and is named the official drink of Hell (Michigan), C4 Energy teams up with Kevin Hart, Gatorade scores with top athletes Damian Lillard and Ryan Garcia and Ripple encourages consumers to “Moove Over” to its plant-based milk. Plus, GNGR Labs debuts its first TV commercial and Pure Leaf launches its lower-sugar teas with a reimagined tune.

ESPN Continues Celebration of the NBAs 75th Anniversary Season with New NBA 75: Connected Series Pairing Current NBA Stars with Legends

ESPN’s ongoing celebration of the NBA’s 75 th Anniversary Season continues with NBA 75: Connected, a new series that pairs current NBA stars with legends and features in-depth conversations about how the game of basketball has evolved and redefined itself across decades.

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