Compared to other forms of artistic expression – such as literature, music, films and theatrical works – fashion designs are left with limited IP rights and protection.
Significant resources are invested to bring a product or service to market. A multi-layered intellectual property strategy can protect the assets obtained during development. Utility.
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The fashion industry is an emerging sector in the world with a
market capitalization of more than 500 Billion Dollars worldwide.
For this sector, the key factor is the innovation and the new idea
that keep on coming every day. It is these innovations that keep
this sector vigilant about their rights, especially their IP
rights. The creation and marketing of the products take its
recourse through IP protection. But often the protection seems to
be in vain due to less effective checks and balances. The smaller