By: Gideon Gottfried
Coca-Cola Arena in Dubai.The building won Venue of the Year at The Middle East Event Awards.
The 2021 Middle East Event Awards took place as a virtual ceremony, April 5.
Live Nation Middle East won in the Best Music Event category for promoting the concerts during Diriyah Season, a month-long celebration featuring various event genres that ran Nov. 22-Dec. 21, 2019.
The 17,000 capacity Coca-Cola Arena in Dubai, operated by ASM Global, was awarded in the Venue of the Year category. The team has been bringing events with a live audience back since November 2020, when the building introduced a sophisticated hygiene concept as part of ASM Global’s VenueShield initiative.