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Lauren Tucker This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
Ad agencies like The Richards Group have looked to DEI expert Lauren Tucker to overcome crises.
She and her firm Do What Matters consult companies as they clean up their internal cultures.
She laid out steps that any company can take to start the process.
When ad agencies look to clean up their internal cultures, they often call DEI expert Lauren Tucker.
Do What Matters consulted Periscope and its parent Quad/Graphics after employees walked out of the agency last July to protest the company s actions on social justice. Tucker also helped IPG s The Martin Agency when it faced a MeToo scandal in 2017.
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Richards Group hires former General Motors HR and labor director to lead diversity and inclusion efforts
Nikki Wilson will oversee training and human resources functions as the company builds back from a client exodus that followed racially insensitive comments by the agency’s founder.
Richards Group employees gathered at the three-story atrium staircase in the ad agency’s headquarters on move-in day in January 2015.(
Barth Tillotson Photography
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3:42 PM on Apr 28, 2021 CDT
The Richards Group has named former General Motors human resources and labor management director Nikki Wilson its first chief talent and culture officer.
The move is part of the company’s effort to transform its internal culture after racially insensitive comments from its eponymous founder lost the agency a number of high-profile clients last year.
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Billions in advertising will be up for grabs this year as a rash of brands look for new agencies.
The trend follows a slow 2020, when many marketers cut budgets and paused agency searches.
Coca-Cola, JetBlue, and Walmart are among the most valuable accounts up for grabs.
Advertisers slashed their budgets during the pandemic while suspending the long and expensive process of changing ad agencies.
But 2021 is expected to be an unusually active year for new business with billions in ad spending expected to change agency hands.