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11 Steps To Take When Sales Copy Isn t Converting

During the past year, as the world stayed home to deal with a global pandemic, writing quality, effective sales copy became more important than ever for converting prospects online.

12 Ways To Avoid Late-Stage Shopping Cart Abandonment

12 Ways To Avoid Late-Stage Shopping Cart Abandonment
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15 Reassuring Ways To Tell Customers About Service Changes

15 Reassuring Ways To Tell Customers About Service Changes
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Differentiate Customer Experience for High Value Customers With White Glove Treatment

PHOTO: Valentin B. Kremer Businesses should take care of all of their customers, it s true. But not all customers are created equal, which is why businesses should take extra care with high-value customers. If the people who provide your business with more revenue and higher margins don’t receive a higher level of CX in return, they ll likely go to a competitor that they feel better recognizes their value. Below are some ways to show your high-value customers your appreciation. Do You Know Who Your High-Value Customers Are? First things first: does your company know who its high-value customers are? “By segmenting existing and prospective customers across multiple dimensions, we can analyze each cohort by their needs, decision criteria, purchase process and value so we can begin to serve them differently,” said Janet Balis, EY Americas customer and growth market leader and marketing practice leader. 

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