This year, many Americans are still flush with lockdown savings, while wage gains are also boosting household spending power. For retailers, why risk running out of stock when you don’t even need to stimulate demand?
Summary: But everything in moderation. This year’s extraordinary combination of soaring demand and constrained supply has given stores a golden ticket to end the vicious retail cycle of over-ordering and then deep-discounting to clear unwanted stock. They’d be wise to use it.