Trademark trickery blurs rice status 00:00 | 04/05/2021
Unlike regional competition, Vietnamese branding approaches of well-established rice varieties could still see some improvements because of existing ambiguities in the product development strategies of the responsible government agenies. Nevertheless, the renowned ST25 rice could still participate in next yearâs World Rice competition, and thus secure fame for one of the most important export goods of the nation.
ST25 was voted Worldâs Best Rice at the award ceremony of the same name in 2019, Photo: Le Toan
It is currently not possible to determine whether the United States Patent and Trademark Office (USPTO) will approve which company as the rightful owner of the ST24 and ST25 rice trademark in the US. On its trademark registration system, the USPTO on April 22 stated that five dossiers for the registration of trademark protection of ST25 rice are currently being examined, which me
Doanh nghiệp có thể cân nhắc, đây có phải là thị trường mà họ mong muốn đăng ký bảo hộ thương hiệu hay không. Bởi theo quy định, trong trường hợp, doanh nghiệp đăng ký nhãn hiệu nhưng không đưa sản phẩm vào hoặc không sử dụng sẽ đối mặt với việc chấm dứt hiệu lực không được bảo hộ nữa.
Vietnam’s no 1 rice in world in danger of losing brand Chia sẻ | FaceBookTwitter Email Copy Link Copy link bài viết thành công
25/04/2021 15:27 GMT+7
If certain legal entities in the US successfully register the ST25 rice brand, Ho Quang Cua, the real owner of the brand, will lose ownership and it will be very difficult to claim it back.
Ho Quang Cua (middle), the real owner of ST25 brand
According to Vietrade, in 2020, some businesses based in California registered the ST25 rice brand for protection in the US and they are awaiting results.
There are a total of five applications for ST25 rice brand registration and protection, which are under verification.