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Wanted to create noise in a category led by female endorsers: Kiran Giradkar, CMO, Nilon s

The food brand recently turned 60. A chat with its CMO about its changing TG, choice of ambassador, media mix and 'new age' food products.

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Here s how the Sanghavi brothers made their pickle business a success story

Here s how the Sanghavi brothers made their pickle business a success story - Brothers Suresh Sanghavi and Prafful started the pickle business from a home kitchen in 1962, in Utran village, Jalgaon, Maharashtra.

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How Two Brothers Launched India s Favourite Pickles Brand Nilon s

Two brothers Suresh Sanghavi and Prafful Sanghavi made their dining table turns into a laboratory by launching the iconic Nilon’s pickle

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Nilon s: How Two Brothers Launched India s Favourite Pickles From Their Dining Table

Nilon s: How Two Brothers Launched India s Favourite Pickles From Their Dining Table
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