Ssense Keeps It Curated With Kids Launch
Women s Wear Daily (WWD) 5/5/2021 David Moin
With the introduction of kids’ wear, the mood and mind-set of Ssense isn’t about to change.
What is changing at the Montreal-based, 18-year-old Ssense e-commerce platform is the appetite for growth: it’s getting bigger.
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Ssense Kids launches today with 17 brands, and another 60 or so soon to come for a total of approximately 2,600 styles. The foray into children’s wear complements Ssense’s men’s wear and women’s wear assortments, and follows closely the debut of the “Everything Else” assortment five months ago.