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Toward a zero-waste beauty routine? Premium Beauty News with ETX Studio (Photo: © RossHelen / Getty Images) 8 May 2021 Share: Aware of the new environmental challenges, cosmetic brands are rolling out new innovations at a dizzying speed in the aim of allowing consumers to embrace a more sustainable and responsible beauty routine. Let’s take a look at some of the latest innovations? The transition is undoubtedly underway, the figures show that consumers have already started to remove all unnecessary products from their bathrooms to embrace a cleaner beauty routine with natural fibres, solid cosmetics, and washable, reusable accessories. Towards circularity Juni Cosmetics is one of the brands that have gone big on recycling. Founded by makeup artist Madeleine White, the brand worked with designers to eliminate plastic from its beauty products. The result is a capsule collection of high-end lipsticks ( Luxury Hydrating Lipstick ) with strong moisturizing power, formula

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