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campaign, that really did make a lasting impact that has lasted for all the way through now and may last into the future, but will that even last until the next election? it remains to be seen. instead, it s about how the stories come together to form broad narratives in the minds of voters about the way they think about politicians, with a can trust, who they think is effective, they think it s competent, and who they think will do the right thing by them. and the think that a next time to understand, and you can help me here because he held a a senior role at the guardian, you now hold a very senior role at itv news, is which forms of media decide that was broader narratives thatjoe is describing. which is the most influential, is it the print press, is a tv, how do we gauge this? i think it s a combination of all of them, and sometimes, the print press drives a lot of what you see on tv and vice versa as well, often what you hear on the radio where what you see on tv will drive what

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