Vale of Mowbray has added three new flavours to its pork pie line-up.
The Pork & Apple and Pork, Cheese & Pickle flavours are available in ‘mini’ pack formats priced at £2 per six-pack. A medium-sized Pork & Caramelised Onion Pie featuring a lattice lid has also been launched and costs £2.
The NPD comes as the pie maker unveils a modern yet established new look after undergoing the biggest rebrand in the company’s 200-year history. The branding and packaging design, created by Leeds-based Chilli, uses a 1920s art-deco-style font and provides a nod to when pie production began at the Vale of Mowbray factory in 1928, while the dry-stone wall plays on the brand’s Yorkshire heritage.