January 18, 2021
Alyssa Ng, a Shiseido employee and volunteer on the Shiseido Life Quality Center programme helping with a customer’s makeup.
Raffles Studio
Beauty may only be skin deep or so the saying goes but Shiseido believes it can be a means of empowerment.
The beauty and personal care company s philosophy dates back to post-World War II times when it launched its Spots Cover line, tailored to mask wartime burns and scars and heal the hearts of those with skin concerns.
More than half a century later, it s continuing the legacy with its Shiseido Life Quality Center (SLQC), with one launched in Singapore in May 2019.