Kyle andeer. Pint rest spotify lyft uber. The algorithms are opt newsed to predict what customers want to buy regardless of the seller. We equalize the taim same criteria. With respect to popularity, we provide the ranking of each product. I just want to give you an example of an entrepreneurial sells on sales source, great for her, great for amazon, more people become amazon prime customers, sensing her success. The next thing that happens is they discover amazon rolled out a direct replica and gives itself top billing, which turns people to page 3 results which no one would see, how would any entrepreneur invest from that environment with i that can happen, which there is no assurance that it wont . Our incentive is to see the client succeed. If we do that, we do not use their individual data when we are making digs to launch private brands. Thank you. Now turning to Google Search for a moment, mr. Cohen, similar results in amazon, every day people thinking they are getting the best,