wherever you rejoining me from around the world, once again, a big hello and a warm welcome to the show. you know, eye watering sums of money are being thrown at sports all over the world, but it s the middle east that seems to be doing most of the buying. and saudi arabia in particular. whether it s in football, golf, formula 1, boxing or cricket, billions of dollars are flowing in. so what impact is it having on the business model that has allowed these sports to become, well, some of the world s most popular forms of entertainment? just a few weeks ago, saudi arabia s sovereign wealth fund known as pif, agreed a deal to merge its live golf series with the us and european tours. the saudis, they re thought to be pumping in $3 billion. it ll bring their acrimonious rivalry, including lawsuits, to an end. football, it s also seen an influx of saudi cash. back in december, cristiano ronaldo signed for al nasr for around $220 million a year. it does include commercial activitie
to talking business weekly with me, aaron heslehurst. let s go and take a look at what s on the show. the saudis are splashing out on sport. golf, football and boxing are all being punched with cash. but what does this middle eastern money mean for the business of sport? qatar, bahrain and the uae are also upending the sporting establishment. but is it all about prestige, profit, or trying to take the focus away from human rights concerns? i m going to be discussing all of that with these two. there they are. a leading expert on the links between sport and politics, and a top us sports investor who thinks there s millions to be made from playing for profit. also on the show, i m going to catch up with the man who puts the big deals together for boxers such as anthonyjoshua and jesse rodriguez. i m going to ask him how saudi arabia s vast oil wealth is reshaping the prizes on offer in his big money sport. wherever you rejoining me from around the world, once again, a big hello
to talking business weekly with me, aaron heslehurst. let s go and take a look at what s on the show. the saudis are splashing out on sport. golf, football and boxing are all being punched with cash. but what does this middle eastern money mean for the business of sport? qatar, bahrain and the uae are also upending the sporting establishment. but is it all about prestige, profit, or trying to take the focus away from human rights concerns? i m going to be discussing all of that with these two. there they are. a leading expert on the links between sport and politics, and a top us sports investor who thinks there s millions to be made from playing for profit. also on the show, i m going to catch up with the man who puts the big deals together for boxers such as anthonyjoshua and jesse rodriguez. i m going to ask him how saudi arabia s vast oil wealth is reshaping the prizes on offer in his big money sport. wherever you rejoining me
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