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While maintaining leadership in the EV segment, BMW is actively expanding its presence in the premium luxury segment. This strategic move aims to secure the top position in the overall luxury car market, bolstered by leading segments like the entry-level SUV X1. In the Q3 of the ongoing calendar year, BMW India inches closer to the market leader, as per the data by Vahan portal. In a comprehensive interview with ETAuto, Vikram Pawah, President of BMW India, outlines the company s key strategies in terms of products and electrification."

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