the media show. hello. what a summer of sport this is. sport is all over tv, and coverage of sports events is what we are focusing on today. the olympics is on, we ve just had the euros, and there s a new cricket competition called the hundred on primetime bbc, as well as sky. but in this age of infinite choice, live sport has to compete to hold our attention. does sport need to be more attractive than an hour of fortnite or netflix, or tiktok? and has the amount of money tv companies are prepared to pay for sport fallen during the pandemic? well, these are some of the questions that my all star panel of sporting supremos will answer today and between them, they are reaching hundreds of millions of viewers. they are andrew georgiou, president of sport at discovery, and hejoins us
hotels and homes. now on bbc news, the media show. hello. what a summer of sport this is. sport is all over tv, and coverage of sports events is what we are focusing on today. the olympics is on, we ve just had the euros, and there s a new cricket competition called the hundred on primetime bbc, as well as sky. but in this age of infinite choice, live sport has to compete to hold our attention. does sport need to be more attractive than an hour of fortnite or netflix, or tiktok? and has the amount of money tv companies are prepared to pay for sport fallen during the pandemic? well, these are some of the questions that my all star panel of sporting supremos
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now on bbc news, the media show. hello. what a summer of sport this is. sport is all over tv, and coverage of sports events is what we are focusing on today. the olympics is on, we ve just had the euros, and there s a new cricket competition called the hundred on primetime bbc, as well as sky. but in this age of infinite choice, live sport has to compete to hold our attention. does sport need to be more attractive than an hour of fortnite or netflix, or tiktok? and has the amount of money tv companies are prepared to pay for sport fallen during the pandemic? well, these are some of the questions that my all star panel of sporting supremos will answer today and between them, they are reaching
now on bbc news, the media show. hello. what a summer of sport this is. sport is all over tv, and coverage of sports events is what we are focusing on today. the olympics is on, we ve just had the euros, and there s a new cricket competition called the hundred on primetime bbc, as well as sky. but in this age of infinite choice, live sport has to compete to hold our attention. does sport need to be more attractive than an hour of fortnite or netflix, or tiktok? and has the amount of money tv companies are prepared to pay for sport fallen during the pandemic? well, these are some of the questions that my all star panel of sporting supremos will answer today and between them, they are reaching hundreds of millions of viewers.