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A Super Bowl played during the COVID-19 pandemic was difficult to predict ratings with people not throwing as many parties or going to bars.
What Happened: Super Bowl LV featuring the Tampa Bay Buccaneers and Kansas City Chiefs had an average of 96.4 million viewers on television and streaming platforms, according to Nielsen.
The viewership hit a 13-year low, down 9% from last year’s Super Bowl average of 102 million viewers. Ten of the last 11 Super Bowls had viewership of over 100 million. The previous low from the last ten years was 98.2 million in 2019.
The good news in the ratings figures were the streaming viewership, which hit a record. Super Bowl LV was the most live-streamed NFL contest ever with 5.7 million viewers on average, according to Axios. Streaming viewership was up 65% from last year’s Super Bowl.