Kait Thornton, Washington orchardist, educates consumers – young and older – about tree fruit on social media, reaching nearly 500,000 followers.
"Just lean into what you re passionate about," she advises farmers. "That s going to be what resonates through a phone screen the most."
Art Douglas, professor emeritus of atmospheric sciences at Creighton University in Omaha, Neb., will deliver his annual forecast during the Spokane Ag Show.
FFA members will learn about agricultural communications career opportunities during a panel discussion at the Spokane Ag Show.
"We have to build those connections, we have to learn how to speak the language of our non-farm friends, so they understand," said Kara Rowe,founder and CEO of KR Creative Strategies in Medical Lake, Wash., and producer on the "Washington Grown" TV show. "People make assumptions about the farm, not because they re anti-farm, but because they simply don t know."
Art Douglas, professor emeritus of atmospheric sciences at Creighton University in Omaha, Neb., will deliver his annual forecast during the Spokane Ag Show.
"It s not This is the forecast, it s the why of the things that are being set up right now, and . this is the most likely thing that s going to happen," Douglas said.
Art Douglas, professor emeritus in atmospheric sciences and a mainstay at the Spokane Ag Show, predicts a warm, wet winter and spring for the Pacific Northwest, thanks to warm temperatures in the Atlantic Ocean offsetting El Nino s normal impact on the region.
"Farmers in the Pacific Northwest should be smiling," Douglas says. "What more could you ask for?"