As investors try to assess the fallout on global brewing leader Anheuser-Busch InBev from a backlash against Bud Light, rival Heineken is spending $100 million to promote a new light beer to. | May 23, 2023
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As investors try to assess the fallout on global brewing leader Anheuser-Busch InBev (ABI.BR) from a backlash against Bud Light, rival Heineken (HEIN.AS) is spending $100 million to promote a new light beer to Americans. The Dutch brewer sees Heineken Silver driving fresh momentum into its US business, where sales…