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PLBY Group, Inc. (NASDAQ: PLBY) (“PLBY Group” or the “Company”), a leading pleasure and leisure lifestyle company and owner of Playboy, one of the most recognizable and iconic brands in the world, is proud to announce the release of Rare Hare 1953, an ultra-premium 17-year aged straight bourbon. Marking the inaugural whiskey offering from Playboy Spirits, a joint venture of PLBY Group and Spirit Investment Partners (SIP), the Rare Hare brand expects to offer a portfolio of ultra-premium spirits in select markets around the world beginning with the U.S., Europe, and Asia Pacific. Playboy Spirits first teased its burgeoning spirits

United statesMarc bushalaAsia pacificJared doughertyRare hare societyGroup incRare harePlayboy spiritsSpirit investment partnersStrategic partnershipsGrande champagneFine champagneChief executive officerSpirit investment