Bloomberg Businessweek.
Bloomberg on February 25 under the title, “Sneakerheads Have Turned Jordans and Yeezys Into a Bona Fide Asset Class”, Joe Hebert revealed that he was actually “West Coast Joe”, the person behind West Coast Streetwear (WCS), a popular name in the reseller business. Continue reading below ↓
According to
Nice Kicks, WCS had a “seemingly incredible ability to get a hold of an incredible amount of highly coveted releases,” like a stash of four Nike Mags he claimed to have bought from a man who found them in an abandoned storage unit. Continue reading below ↓
In the
Bloomberg article, Hebert only revealed that he was Ann Hebert’s son after its author, Joshua Hunt, uncovered the connection in the course of researching for the profile. However, he demurred that his mother had any effect on his business beyond inspiring his entrepreneurial bent.