Today, online and offline retail cohabit and influence one another; the gap between physical and digital is closing as technology evolves. If digital is not perfume’s favourite field of expression, technological innovations are opening up new perspectives for its expression in retail.
Today, omnichannel retailing gives pride of place to multi-sensory expression: all the senses can now experience perfume, in an increasingly advanced synesthetic approach.
For the launch of its Spicebomb.