billion. we re saying it could be a billion dollars. and now that we re getting close to it, it s very much a reality here. a billion dollars. it s really hard to put one s arms around that. right. and that s just for tv and radio ads, local and national and on cable. that is just a ton of money. and most of it being spent in three places. ohio, florida, and virginia. and ohio, watch this week. we ve been saying for a while now that florida is the top spender at about $168 million while ohio is right behind it now, closed the gap in the last week. ohio within the next few days is going to be the top spending state. if you think about per capita what that means. oh, boy. i mean toledo is not miami. right. as far as a media market goes. florida is traditionally a very expensive tv state. ohio not so much. yeah, yeah, really good point there s. and also involved is michigan part of the ad buys now?
looming i think cuomo would appropriately fill that vacancy. bob, let s talk a little about cuomo s e-messaging pro file whatever may happen. a lot of coverage and energizing to the liberal base of the party, yet a lot of his kind thus far has been spent balancing the budget and drawing the line on no tax increase. talking medicaid, the highest spending state next to california. lots of fat and critics saying in the medicaid program, a traditional democratic constituency and came up with ways and to put the public pensions on a table ways more typically associated with the gop governors causing such a ruckus among the liberals. has he create add kind of clintonesque, occupy the entire political spectrum with his first six months? i reject the notion that it s centrist or triangulating. i think he s practical. the state didn t have the money.