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it s the morning after the historic football victory the night before and as the parties continue across the uk, the mammoth machine behind the scenes that is the business of football is positioning itself to the make the most of this moment. the women s euros has been seen as a landmark tournament for many reasons not least the record breaking spectator numbers, and now england s win is seen as the cherry on the cake. so who wants a slice going forward and what are they willing to pay for it? let s get down to the business of football with jenny mitton business director and women s sport lead at m&c saatchi sport and entertainment. a very warm welcome. in a nutshell, when we talk the business of football what does this victory mean? this

Women s footballFootball victoryMammoth machineEastern englandSpectator numbersWomen s sport leadM c saatchi sportJenny mitton