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Retailers reveal hot cross bun ranges for Easter 2021

Asda has taken inspiration from an unusual place for its latest hot cross bun – pizza. The Extra Special Tomato & Red Leicester Hot Cross Buns (£1/pack of four) amalgamate the popular cheese and tomato notes of pizza in a hot cross bun format. The new variant will be joined by Extra Special St Clements Hot Cross Buns (£1/pack of four), which features Spanish lemon peel, orange zest and vine fruits, as well as Baker’s Selection White Chocolate & Caramel Hot Cross Buns (£0.65/pack of four). “We’re always looking for fun and innovative products that bring people together and get people talking – and there’s no better product than the humble hot cross bun to spark conversation,” said Becky Price, hot cross bun product developer at Asda.

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