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Chobani helped make Greek yogurt a household staple for millions of Americans. Now, the dairy giant is turning to the probiotics segment, which is already in high demand during the pandemic as shoppers seek out immunity-boosting offerings.
The company is rolling out this month Chobani Probiotic Cups in blueberry, vanilla, strawberry and peach flavors, and yogurt drinks in raspberry acai, blueberry pomegranate and passion orange guava. Chobani also is expanding in the kids space with Little Chobani Probiotics that will be available in pouches and drinks.
Chobani is no stranger to probiotics, but until recently hasn t done much to publicize its activity in the segment. Its popular Greek yogurts, which have been on the market since 2008, contain billions of probiotics per serving. Last summer, the company introduced plant-based drinks called Chobani Probiotics with flavors such as pineapple turmeric and peach mint. It also debuted Chobani Complete, a product line that co