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Tougher times for PR agencies in 2023 but direction of travel still good

Tougher times for PR agencies in 2023 but direction of travel still good. From PR Week

Ewan larkinRichard edelmanBurson marstellerPorter novelliHill knowltonHarold bursonMark readAgency businessPrweek agency rankingsOmnicom groupInterpublic groupGlobal integrated agenciesSpecialist agenciesWeber shandwick collectiveAgency business reportAgency rankings

FGS, H&K, BCW – how did WPP PR agencies fare in Q4?

FGS, H&K, BCW – how did WPP PR agencies fare in Q4?. From PR Week

United kingdomHill knowltonMark readKrispy kremeGlobal integrated agenciesSpecialist agencies

FGS, H&K, BCW — how did WPP PR agencies fare in Q4?

WPP has reported 2.4 per cent growth in like-for-like revenue in its PR division in the fourth quarter of 2023, turning around a decline in Q3.

United kingdomHill knowltonMark readKrispy kremeGlobal integrated agenciesSpecialist agencies

D2C players should prefer specialist agencies because they re best-suited to impact brand sales: The Starter Labs Co-founders: Best Media Info

Best Media Info: Speaking to BestMediaInfo.com, the Co-founders of The Starter Labs, Kartik Khanna and Rehan Dadachanji, emphasised that while a lot of many brands have taken a 'native-first' approach instead of a 'na| Advertising News

Rehan dadachanjiKartik khannaBestmediainfo bureauZoo media groupNegi delhiStarter labsZoo mediaShark tank indiaStarter labThe starter labsZoo media groupKartik khannaRehan dadachanjiD2c brandSpecialist agenciesDigital marketing

WPP : +4,9% pour le revenu au 1er trimestre

Le groupe britannique WPP affiche un revenu de 3,46 milliards de livres (3,9 Mds € environ) au premier trimestre 2023, en progression de +4,9% à périmètre constant. Par métier, « Global Integrated Agencies » enregistre +3% sur la période, à 2,3 milliards de livres alors que l’activité « Public Rela…

Global integrated agenciesPublic relationsSpecialist agenciesUnited states

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