Domestic beer industry enterprises have reported numerous difficulties, including high prices for imported raw materials, weakened consumer demand due to reduced discretionary spending, and the need to strengthen advertising, promotions and discount policies to boost sales and protect their market share.
The domestic automobile market has faced both opportunities and challenges in the year 2023. Car experts believe that 2023 is a crucial year for Vietnam to establish itself as an emerging market in the auto industry, with hopes of achieving this status in 2024.
The decline in the local auto market affected both domestically-produced and assembled vehicles, as well as imported vehicles, prompting car manufacturers to take action to reverse the trend.