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generation. one of the interesting facts about the spanish speaking market in the u.s. is almost 75% are under the age of 45. they are incredible consumers of it technology and media and they are part of the mine stream as equally as tied to their own culture. that was like the budweiser poster, half in spanish and ended in english. i thought that was really interesting. that s the norm. as a marketer you have to understand that it s not easy just putting your exact same ads in english and spanish. not at all. interesting how that consumer can connects to a product, how they are incredibly loyal when they do change a brand. speaking to them in a way that s culturely more relevant and connected to your product. i basically it did the same story ten years ago about how brands are trying to figure out how to connect with this community and somehow it still seems to be eluding people. why do you think that is?
culture and american culture in a different way, but you figure out how to communicate with each generation. one of the interesting facts about the spanish speaking market in the u.s. is almost 75% are under the age of 45. they are incredible consumers of it technology and media and they are part of the mine stream as equally as tied to their own culture. that was like the budweiser poster, half in spanish and ended in english. i thought that was really interesting. that s the norm. as a marketer you have to understand that it s not easy just putting your exact same ads in english and spanish. not at all. interesting how that consumer can connects to a product, how they are incredibly loyal when they do change a brand. speaking to them in a way that s culturally more develop rant and connected to your product. i basically it did the same story ten years ago about how brands are trying to figure out how to connect with this community and somehow it still seems to be eluding people