feeding the beast. you need to keep coming up with good content to keep people engaged and do it in a way fun for you so it doesn t become a chore. here with ways to organize your social media messages, torre johnson, the ceo of women for hire, a company that creates recruiting events to connect wo. she also the author of sparkle and hustle. thank you for being here. thank you for having me. i loved this chapter where it talked about this. we do social media all the time but it really makes it easy. and it came to me out of necessity. for me, figuring out every morning, what am i putting on facebook today, became a chore and i started not doing it. this is awful, a week can go by and i m not doing anything. if i m going to make facebook work for me, i have to be engaged. fur going to do it, do it. you have to do it. we put together ways to think about what to put out on social media. monday you say review.