“Be Water, My Friend: Digital Reality and Adaptation,”
10.03.2021 12:30
Organised in collaboration with the Hotel Technology Institute (ITH), FITURTECHY 2021 will offer an innovative approach for a time of global and social change in the tourism industry.
MADRİD-. FITUR 2021, the Tourism Is Back special edition, organised by IFEMA, will take place next 19th to 23rd May. And to reflect the importance of innovation and technology advances, sustainability, and the environment, its FITURTECHY special interest section is back stronger than ever for the tourism industry’s recovery.
This section is organised in collaboration with the Hotel Technology Institute (ITH). It will have a space of 2000 square metres in Hall 10 of Feria de Madrid, where it will offer an innovative approach for a time of global and social change, under the slogan “BE WATER MY FRIEND: DIGITAL REALITY AND ADAPTATION.”
Can Europe Save Its Tourism Industry From the Coronavirus?
The EU has struggled to manufacture and distribute vaccines in order to open up its economy and international travel.
European governments are looking for ways to aid their struggling travel and hospitality sectors as slower-than-expected vaccination campaigns and lingering lockdown measures exacerbate the already deep losses they’ve suffered amid the ongoing COVID-19 pandemic. Efforts to establish health certificates are unlikely to be sufficient in helping the industries, which will likely require additional state support in the coming months. European countries began their vaccination campaigns between late December and early January. But in continental Europe, logistical issues connected to the production and distribution of vaccines have impeded inoculation efforts. This creates problems for the recovery of Europe’s travel and hospitality sectors, which are particularly important revenue-generators in the sout