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Advertising for utility merger proposal costs more than $1M

.... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... .... SANTA FE – Public Service Company of New Mexico poured more than $1 million into advertising from March through June to sell the public on its proposed merger with Avangrid. Included among four bills to PNM from the Albuquerque marketing firm 3 Advertising is one from early March for $864,290 for ad campaign planning and production, plus broadcast, radio, digital and print ads, the Santa Fe New Mexican reported. The expenditures – and in-person visits by PNM and Avangrid executives to key influencers – indicate the companies face not just a challenge to gain merger approval from the Public Regulation Commission. They’re also seeking wider public support in a process that could immediately go to the state Supreme Court if the commission rejects the proposal.

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