In the lead-up to its Africa Day concert, in partnership with MTV Base Africa, YouTube Music is celebrating the continent’s popular culture with performances by prominent artists from Kenya, South Africa, and Nigeria.
“For more than a decade now, YouTube has helped artists develop and export the African sound to music lovers, fans, and listeners worldwide while also enabling collaborations across the continent and around the world,” says Manager Director, EMEA Emerging Markets, Alex Okosi.
Starting today, Kenyan boy-band Souti Sol, South African superstar Sho Majozi and Nigerian Afrobeats star Fireboy DML will all deliver live performances of their most popular hits, which fans can enjoy via livestream on each of the artists’ YouTube channels.
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Top Nigerian music stars were shone at this year’s edition of African Entertainment Awards that held in the US last week Sunday with Big Brother Naija winner, Laycon, Afro-pop female singer, Yemi Alade, Burna Boy among others winning big and carting home awards in their respective categories.
Held virtually due to Covid-19 protocols being adhered to, the event was hosted by curvy Nigerian actress, Nkechi Blessing and his male counterpart, Seun Sean Jimoh as the award once again showcased and celebrated the best of African talents putting the music industry on the global map.
The duo brought their full element and skills into the ceremony as they justified why the organizers of the awards chose them as hosts for the event that was aired virtually on Youtube channel last week Sunday.