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The Southeastern Pennsylvania Red Cross, facing a pandemic-related deficit in blood product reserves that has caused a pause in elective surgeries and other medical procedures, has joined the national organization in launching an aggressive blood donation campaign. Summer is always a challenging time for us in terms of blood supply, and it s even more so this year as people are beginning travel again, schools are opening and people are vacationing, said American Red Cross Southeastern Pennsylvania Region CEO Guy Triano. In the beginning of the pandemic, we were collecting blood every single day and able to keep up with demand, because all elective surgeries have been postponed or cancelled, and we were able to keep up with it and focus on convalescent plasma to help people with COVID. Now that we are out of the pandemic and elective surgeries are restarting, we are now behind by six to 12 months.