‘Virtual influencers’ making a real-world impact and creators who cut across generational divides, have helped T&A Ogilvy Vietnam become the only agency from the country to win Southeast Asia Influencer Marketing Agency two years in a row, besides securing its second win in the PR category at a national level.
There was intense competition between Publicis' Leo Burnett and Ogilvy at the 2023 Southeast Asia AOY awards last night, with the former ultimately taking home the bulk of the metal haul.