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Toronto neighbourhood comes up with creative way to raise $20k for local charities
The South Etobicoke Community Group raised money for local charities while supporting small businesses this holiday season.
Graham Rowlands, organizer of the fundraiser, says it all began as an initiative to support organizations that really make a difference in their community. It was a month-long initiative, ending on December 15.
Over 30 local businesses donated their services and products to be auctioned off in exchange for exposure. Then, in a sort of advent calendar-like way, an item or two was auctioned off every day over the course of a month.