Singapore’s founding father Lee Kuan Yew preached sustainability – now Source Collections offer Lyocell clothes and Outfyt recycle fishing nets into Econyl fabric STORY Josephine Tee Singaporean slow fashion brand OliveAnkara is one example of the city’s move towards supporting more sustainability in fashion. Photo: OliveAnkara
A sentiment that has taken hold in the Singaporean consumer market is the movement towards making conscious lifestyle choices by selecting brands and services that align with green values. A 2019 DBS survey reported that seven in 10 Singaporeans are open to recycling, swapping or upcycling their clothes to play their part in slowing climate change . With this growing advocacy for zero-waste habits, more home-grown, sustainable fashion brands and services are emerging in Singapore and beyond to grab a share of this newly burgeoning market.