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Chef Ranveer Brar cooks up a storm with celebs on EPIC ON s Family Table

Chef Ranveer Brar cooks up a storm with celebs on EPIC ON s Family Table
indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.

Tejasswi prakashVaani kapoorHuma qureshiSourjya mohantyShweta tiwariKarishma tannaFatima sana shaikhRanveer brarMedia networkFamily tableFamily table

OTT in India: Between a rock and a hard place

Massive budget cuts have forced streaming platforms to eschew content from newcomers and go with the bankable

Bbob igerManoj bajpayee starrer joramSubhash chandraShariq patelArchies netflixKana kaanum kaalangalWalt disneyPunit goenkaSourjya mohantyGaurav banerjeeSiddharth anand kumarSaregama india ltdReliance industriesIndian premier leagueSony pictures entertainmentMedia network

Post-covid, OTT firms script a cut in marketing spends

Platforms have eliminated mega outdoor advertising initiatives and cut down on multiple appearances by the lead cast, instead focusing on digital and influencer marketing.

Sourjya mohantyRajshekar baddamMitesh kothariSahil chopraAakash goplaniMedia networkWhite riversInfluencer marketingPre launchMarketing budgets

OTT firms rationalize costs, chase profits in tough market

Platforms have eliminated mega outdoor advertising initiatives and cut down on multiple appearances by the lead cast, instead focusing on digital and influencer marketing.

Rajshekar baddamSourjya mohantyAakash goplaniSahil chopraMitesh kothariMedia networkWhite riversInfluencer marketingPre launchMarketing budgets

Cautious optimism: OTT players adapt to changing trends

India s cautious OTT platforms in 2023 are securing big star films, experimenting with episodic shows, and diversifying offerings with free content. They are also taking steps to curb password sharing and raising fees for improved monetization.

Saugata mukherjeeSourjya mohantyAnuj gandhiGaurav banerjeeMedia networkPrime videoPlay entertainmentZee sonySubscriber growth

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