This has led many to discover new coping mechanisms, such as ASMR (shorthand for autonomous sensory meridian response) videos on YouTube. The tingly feelings that ASMR provides for some people have become a popular remedy for stress and anxiety over the past several years, and some viewers use these videos to fall asleep. And this year, there s been a particular spike in ASMR content.
ASMR was named one of the top ten YouTube trends for 2020, according to Izea, an influencer-marketing platform. Recent data from Izea s BrandGraph software also revealed that between March and August this year, there was a large increase in ASMR content across social media.