Big Beauty Tuesday: I Spent a Month With Alicia Keys Soulcare Line.Am I Fallin for It?
Screenshot: Keys Soulcare (YouTube)
“What is Soulcare?” a promotional video for Alicia Keys’ then-upcoming Keys Soulcare platform and skincare line asked last September and rightly so, because I, for one, wanted answers. After all, “self-care” is a much talked-about but ultimately elusive and highly subjective concept and also an overused one as we’ve scrambled to carve out moments of peace in a past year of chaos. With self-care already an eyeroll-inducing phrase, “Soulcare” basically got a dead stare from me when I first heard about it last fall.