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Sotheby s gets in on NFT fever with a collaboration with digital artist Pak

Fungible Open Edition, Single Cube Courtesy Sotheby s and Pak Not content with letting Christie’s hog all the crypto-limelight following that $69.3m Beeple sale, Sotheby’s has announced that it will collaborate with the digital artist Pak on the sale of an NFT. Sotheby’s is being vague on the details for now more will be announced soon. But the auction house’s new alliance with the (wait for it) “omniscient designer/developer/wizard” and founder of Archillect, an AI-driven visual content sharing platform, is clearly a statement of intent. “We wanted to partner with Pak because we are entering a whole new world with digital art, and we felt it was important to work with an artist who has been active in the community for many years,” Sotheby’s says in a statement. “While we can’t yet reveal full details of what’s to come, we want to be true to the democratic spirit of crypto and will be working together to attract as many people as possib

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