This article is part of The Goodness Issue, a special edition of The Grocer dedicated to celebrating the work the grocery industry has done to tackle environmental, political and humanitarian issues facing the world today
No politics at the dinner table, please. For a long time, that was the unwritten rule for almost all food and drink brands.
In the past few years, though – and the past 12 months, in particular – this rule seems to have flown out the window.
“Now it’s becoming a consumer expectation,” says Christina Miller, connections director at VMLY&R, “that brands not only talk the talk but walk the walk when it comes to activism, no matter the category.”
The May Lady Tigers are pictured following their bi-district win over Highland Friday. [Photo contributed]
MERKEL – The No. 8 May Lady Tigers advanced to the second round of the playoffs with a 44-35 bi-district championship triumph over Highland Friday night.
May (21-4), the co-champion of District 13-A, led 14-5 after one quarter and 26-17 at halftime, but District 14 third-seed Highland (15-11) closed the gap to 31-28 through three quarters. The Lady Tigers tallied nine of the first 13 points in the fourth quarter to pull away.
Roberta Robinette led May with 17 points followed by Reese Chambers with 13, Brianna Steele with five, Hannah McKenzie with four, Sophie Lord with three and Melanie Murphree with two points.
May Lady Tigers Win Bi-District, Face Munday Monday koxe.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from koxe.com Daily Mail and Mail on Sunday newspapers.