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Paddington Bear is taking over the British Library this summer with the launch of a special, family-friendly exhibition celebrating 60 years of one of the world’s most beloved bears.
Paddington: The Story of a Bear will run at the library from July 9th to October 31st with an exhibitions spanning the 60 years since the character was first published by HarperCollins Children’s Books in 1958. The exhibition will feature over 50 books, documents, film clips, and original artworks as it explores the creation of Michael Bond’s Paddington in full.
The exhibition will also feature activities for visitors to practise their hard stares, take their own self ‘pawtrait’ and follow the trail of marmalade left by Paddington, as well as a special printed guide for families. Two local primary schools in Camden – Argyle Primary School and Edith Neville Primary School – have been working with the Library since November 2020 to create new content for display in the exhibitio
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Paddington Bear is taking over the British Library this summer with the launch of a special, family-friendly exhibition celebrating 60 years of one of the world’s most beloved bears.
Paddington: The Story of a Bear will run at the library from July 9th to October 31st with an exhibitions spanning the 60 years since the character was first published by HarperCollins Children’s Books in 1958. The exhibition will feature over 50 books, documents, film clips, and original artworks as it explores the creation of Michael Bond’s Paddington in full.
The exhibition will also feature activities for visitors to practise their hard stares, take their own self ‘pawtrait’ and follow the trail of marmalade left by Paddington, as well as a special printed guide for families. Two local primary schools in Camden – Argyle Primary School and Edith Neville Primary School – have been working with the Library since November 2020 to create new content for display in the exhibitio
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Plans are underway to strengthen the Paddington brand across the Italian market with the appointment of the territory licensing agent, Rai Com. It follows the successful launch of The Adventures of Paddington on Rai YoYo earlier this year, a channel on which the series now airs three times a day.
Rai Com is now working to build on the show’s success with the development of a full consumer product range for Paddington, Initial categories include the distribution of the Phat Mojo master toy range, kiosk items, stationery, back to school, and FMCG.
Rai joins the existing team of Paddington agents working on the brand worldwide, which includes Studiocanal for France, License Connection for Benelux, Edebe Licensing for Spain, Partner Plus for Greece, Plus Licens for Eastern Europe and the Nordics, Copyrights Asia for Japan, Global Brands Group for China and WP-Brands for Australia.