A BID to save WHSmith’s Swindon headquarters from demolition by making it a listed building has faced heavy criticism The Twentieth Century Society suggested the idea following the submission of plans to knock down the Greenbridge site and build 228 homes. The society argued that the 1960s building was of historic importance because staff there helped create the ISBN system and it was of architectural interest because of its arched roof. But some called the structure an eyesore that did not deserve protection. North Swindon MP Justin Tomlinson said: “I am at a loss to understand why anyone would seek for the WHSmith building to be listed – aesthetically, it offers nothing to our town.